What is Keratin Straightening?

by | Mar 10, 2017 | Business

You may have heard people talking about keratin straightening, or Brazilian keratin treatment. It is a method of straightening and smoothing hair that is applied in a salon. It can achieve great, long-lasting results, and lets you spend less time styling your hair. It does take some care after application, which gets you the most out of the treatment.

Why Keratin Straightening

This treatment is primarily used as a way to straighten hair, and reduce frizz. It works by filling in the cuticles of the hair, making it smooth and healthy looking. For more than 2 months after treatment, you can expect to have easier to manage hair. A big selling point on the treatment is that you should be able to keep the straightener away for months on end. This makes your morning routine quicker, and helps keep your hair healthy by avoiding heated tools.

How is it Applied

You can expect to be at the salon for up to four hours. It is a time consuming process, which will save you time in the long run. It involves a few different rinses, depending on the salon’s methods. The treatment has to be sealed into your hair with heat. This is what makes it take so long, the product must be straight ironed in tiny sections into your hair. Another rinse, and in some cases more product, then you are out the door.


For the first couple of days after treatment, it is important to follow some rules. These will be outlined by your stylist in detail, because they will vary depending on the salon’s individual methods. Common handling rules include no washing and no ponytails for the first 3 days. This lets the treatment set, giving you long-lasting results. After the first 3 days, you want to make sure that you use gentle shampoos, and avoid using sulfate based products on your hair. For more information visit , YTF Hair Extensions

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