Just because you aren’t displaying with a 20 by 20 booth doesn’t mean you should not to attend a trade show. Size is not everything, and a 10 by 10 booth can still deliver great results with custom graphics, unique design, and the effective use of the space that you have. Whether you are renting the elements of your exhibit space, or paying for custom trade show displays for multiple uses, with some expert help you can have a great space and a great show.
- In a 10 by 10 booth, you might not be able to bring all of the stock that you want to show. But touchscreen displays are a great way to draw in and engage people with your product catalog. They can be as small as an iPad tablet on a stand, or as large as 98 inches across. You can even deploy multiple smaller screens to allow more than one person to browser at a time.
- Show some hospitality. Most venues will provide a couple of cheap chairs and a pair of folding tables. Instead, consider using some more comfortable seating and tables to create an inviting space.
- Increase brand awareness by printing out and distributing handled shopping bags with your logo and a folder for customers to take away with them. Inside, include business cards, catalogs, and information about your company. A complimentary bottle of water is also a small but impactful way to make a lasting impression with someone on the show floor.
In a small exhibit space, you have to do more with less. Thinking of your exhibition area as a pop-up store will help you to visualize how to merchandise your company the best you can in the space you have. If you can’t spread out horizontally, work vertically with shelving displays and overhead visuals that will show above the crowd.