Effective LGBT advertising can be complicated if you don’t have the right tools in your arsenal. From the content on your website to knowing how to use social media effectively to get your brand out there in the limelight, it’s important to know what you’re doing to succeed. With that being said, read on below for a few tips to help you advertise effectively.
Make Sure to Tailor Your Message
When reaching out to the LGBT community, it’s important to know your target audience. If you are targeting LGBT couples and instead target a straight couple, then your effectiveness is shot. Make sure to never use a blanket message for the audience you are targeting. It looks sloppy, lazy, and undermines the commitment you are trying to make to the LGBT community at large.
Make Sure the Message is Subtle
When sending a message out, you don’t want it to be glaringly obvious. Splashing little rainbows across the page and yelling “We are a gay community,” isn’t subtle and may alienate your audience as well. Remember the LGBT community doesn’t need a blatant rainbow and a sentence like the one above to know that you support the gay community and don’t appreciate it either. Subtle is better actually, in all walks of advertising, including this one.
Avoid Stock Photography
For one, the worst thing you can do is stereotype yourself and others. It’s a losing battle. When you set up your website and start to advertise, please use real gay couples and not stock photography to get your point across. It will come over better.
These are just a few simple tips that you can use when doing effective LGBT advertising. For more information and the help you need visit Pink Banana Media today.
